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The forthcoming Apple Event 9 is poised to bring forth understated alterations. Renewed AirPods 3 will be available at a diminished price, and the Apple M3 Max chip looms on the horizon. Leaked images of USB-C charging flat cable components for the iPhone 15 have surfaced, along with the specifications of the A17 chip for the iPhone 15 Pro. These, among other captivating developments, grace the margins...



Apple reports third quarter results



 In regard to this fiscal quarter, Apple has registered revenues amounting to $81.8 billion USD, accompanied by a quarterly net profit of $19.9 billion USD. This compares with revenues of $83.0 billion USD and a quarterly net profit of $19.4 billion USD in the corresponding quarter of the prior year. 


The overall margin for the quarter reached 44.5%, in contrast to 43.3% in the equivalent quarter of the preceding year. Moreover, Apple has also announced a quarterly dividend of $0.24 USD per share, payable on August 17th to registered shareholders as of August 14th.


Code within tvOS 17 Affirms the A17 Processor for iPhone 15 Pro and A16 for iPhone 15



Indications of four forthcoming iPhone models have been unearthed in the code of tvOS 17 update. These indications encompass identifiers such as iPhone15,4, iPhone15,5, iPhone16,1, and iPhone16,2. These identifiers align with speculations that Apple will employ the 3-nanometer A17 chip for the iPhone 15 Pro and Pro Max, while the standard iPhone 15 and 15 Plus models will incorporate the already-utilized A16 chip from the iPhone 14 Pro and Pro Max.


The numbering pattern follows the precedent models: iPhone 15.4 and 15.5 are likely to denote the standard iPhone 15 and 15 Plus with the A16 chip. Conversely, the numbers 16.1 and 16.2 are probable to signify the iPhone 15 Pro and Pro Max with the new A17 chip. Furthermore, indications of iPhone14,1 and iPhone14,9 have been discovered, possibly featuring the A15 chip, although their significance remains unconfirmed. Wide-ranging rumors have circulated regarding Apple's intentions to employ A16 and A17 chips in forthcoming iPhone models, and these code findings bolster these expectations.


The A17 Chip for iPhone 15 Pro



The impending Apple A17 chip, designed for the iPhone 15 Pro and iPhone 15 Pro Max, distinguishes itself with a hexa-core central processing unit and a hexa-core graphics processing unit, delivering substantial enhancements in comparison to the current A16 chip with its penta-core graphics processing unit. This A17 chip boasts a maximum clock rate of 3.70 gigahertz, an increase from the A16's 3.46 gigahertz.


The term "clock rate" pertains to the speed at which the central processing unit (CPU) operates. It is measured in hertz and represents the number of cycles the CPU can execute within a specific time frame. In the A17 chip, the clock rate reaches 3.70 gigahertz, indicating it can execute 3.7 billion cycles per second. This higher clock rate signifies faster processing speeds and improved performance compared to the previous A16 chip's clock rate of 3.46 gigahertz.


Interestingly, the leak suggests that the iPhone 15 Pro models will retain the same 6 gigabytes of random access memory (RAM) as the iPhone 14 Pro models, contrary to previous rumors of 8 gigabytes of RAM. The A17 chip is crafted using a new 3-nanometer technology, promising improved speed, efficiency, and battery life over the 4-nanometer A16 technology. This could lead to performance boosts of 10% to 15% and power consumption reductions of up to 30%.


Supreme Court: No Compulsion for Apple to Modify App Store Rules



The United States Supreme Court has ruled that Apple is not obligated to alter its "anti-steering" rules for the App Store during its ongoing legal battle with Epic Games.


The term "anti-steering" refers to Apple's rules preventing app developers from directing users to make purchases outside the App Store, thereby ensuring transactions occur through Apple's proprietary payment system. This maintains Apple's control over in-app purchases and revenues.


In the Apple v. Epic Games case, a judge stated that Apple must allow developers to use alternative payment methods, but the issue remains pending. Apple can await whether the Supreme Court will consider the case before implementing changes. Epic Games sought immediate alterations to the rules, but their request was denied by the Supreme Court. Apple argues that altering the rules could harm the balance between developers and users within the App Store.

Discovering Support for Apple Watch in the Update of watchOS 10 Beta 5



The latest beta iteration of watchOS 10 heralds the forthcoming integration of the NameDrop feature for the Apple Watch. Initially introduced as a cornerstone AirDrop feature within the preview of iOS 17, NameDrop enhances the sharing of contact information by enabling the exchange of contact details with individuals in proximity by simply bringing your iPhone close to theirs. This action triggers a sharing interface adorned with choices to view contact information and a contact emblem. This empowerment affords the choice to either "receive only" or share your own details. The NameDrop feature operates seamlessly between two iOS 17-enabled iPhones, or between an iPhone paired with an Apple Watch adorned with watchOS 10. This interoperability extends to even dual Apple Watches through the introduction of a novel My Card sharing option.


Pre-Announcement of iPhone 15 to be Precedent as Last Year



The prelude to the impending revelation of the iPhone 15 series, set to grace the stage on the 12th of September, shall emulate a format akin to its predecessor's unveiling. This presentation shall be customary within the confines of the Apple Park. Despite its origin rooted in the exigencies of the pandemic, this approach has persevered beyond the wane of its impact, signifying a preference amid alternatives. This approach endows Apple with greater dominion over its advertising endeavors and the presentation's caliber.


Apple's Blueprint for AI Intelligence Trials Utilizing Foxconn Servers



The Taiwanese enterprise Foxconn is poised to equip Apple with exclusive servers designated for the training and validation of artificial intelligence services. Manufactured in Vietnam in lieu of China, this strategic shift echoes Apple's aspirations to diversify its supply chain. Noteworthy as a current supplier to Amazon, OpenAI, the steward of ChatGPT, and Nvidia, Foxconn holds eminence as the principal purveyor of Apple's data center servers. Recent discourse has kindled rumors of Apple's endeavors in its proprietary artificial intelligence initiatives, exemplified by the much-vaunted "Apple GPT" purported to vie with ChatGPT. Nevertheless, the full expanse of Apple's contemplations remains concealed. Notably, Apple's CEO, Tim Cook, perceives artificial intelligence as of paramount consequence to their products, an avenue of exploration enduring over the years. However, the precise advent of AI services remains unconfirmed.


A $5 Billion Lawsuit against Google Regarding "Incognito Mode" Browsing



Lodged against Google, a lawsuit contends that the search engine behemoth surveils online actions of individuals, even when their browsing purportedly occurs incognito. This alleged misconduct is purportedly enacted through varied instruments, extending its reach even to mobile devices, regardless of users' interactions with advertisements. The litigants claim this conduct beguiles users and infringes upon privacy statutes. A judge's denial of Google's swift resolution underscores his scrutiny of Google's discourse concerning its private browsing practices, with Google's compliance to unanimous tracking being unestablished. This legal action seeks to garner $5 billion on behalf of numerous users.


Leaked Images of USB-C Port Components for iPhone 15



Presenting the USB-C connectors on flexible PCB sections within the iPhone 15 series, these images bespeak Apple's initiative to align with European Union requisites, whether through universal adoption of USB-C or the crafting of dedicated models for the EU. Expectations mount that the iPhone 15 Pro models will facilitate expedited data transfer via USB-C, while the standard models will retain USB 2.0 speeds akin to the Lightning cable. It warrants noting that USB-C peripherals must secure official Apple "MFi" certification to circumvent speed constraints.


Anticipating the Arrival of Apple's M3 Max Chip



In the offing is Apple's novel M3 Max chip, poised to supersede the prevailing M2 Max in forthcoming MacBook Pro iterations. Distinguishing itself with a 40-core Graphics Processing Unit (GPU) and a 16-core Central Processing Unit (CPU) replete with high-performance and high-efficiency cores, this chip is conceived utilizing a novel 3-nanometer technology to optimize speed and efficiency. The M3 Max chip will constitute a triad of chips, including M3 and M3 Pro, offering varying CPU and GPU configurations. Initial sightings of M3-equipped Mac devices are expected in October, with MacBook Pro models in 14 and 16-inch dimensions graced by the M3 Max chip slated for 2024.

TSMC Not Charging Apple for Defective 3nm Chips Ahead of iPhone 15 Pro Introduction



TSMC, Apple's chip supplier, has decided against levying charges on Apple for flawed 3-nanometer chips, an integral component of the forthcoming iPhone 15 Pro and A17 Bionic. Often, the introduction of such advanced chip technology initially yields imperfect chips. In this atypical case, TSMC is solely invoicing Apple for the functional chips, excluding the defective ones. This divergence from the norm has Apple's substantial orders enabling it to shoulder the costs of the faulty chips, contributing to research, development, and facility investment in novel chip processes. Furthermore, Apple's sizable orders serve to expedite and enhance the scope of production operations for TSMC.

Other News

◉ A novel wristband, fashioned from woven fabric, is poised to grace the Apple 9 timepiece series. This wristband will be adorned with a magnetic clasp, reminiscent of the contemporary buckle strap already available.



◉ Apple christens the external battery for its Apple Vision Pro eyewear as the "Magic Battery." This appellation was unearthed within the codes of tvOS beta 5. Formerly known as the "MagSafe Battery Pack," it bestows an additional two hours of power upon the eyewear. One may either tether it to a power source or employ it while on the move. The Magic battery is compact enough to nestle within a pocket. In contradistinction to other augmented and mixed reality eyewear, the Vision Pro forsakes an integrated battery, owing to concerns over excessive weight.


◉ Apple envisions an investment in the British chip design company, Arm, during the forthcoming initial public offering on the NASDAQ exchange in September. Arm's valuation is anticipated to exceed 60 billion dollars, rendering it the largest IPO of the year. Other major chip manufacturers, including Samsung, Nvidia, and Intel, are also set to invest following the IPO's conclusion. Arm licenses its chip designs to numerous companies, including Apple. This move empowers chip fabricators with a say in Arm's governance. This IPO follows SoftBank's decision to list Arm, subsequent to a thwarted attempt to sell it to Nvidia due to regulatory concerns.


◉ Apple Pay has now become accessible for use in Vietnam. This signifies that Apple users possessing a discount or credit card from a participating bank can incorporate these cards into the Wallet application for Apple Pay transactions.


◉ Apple has notified creators of accessories for the Apple Watch that they must transition to employing its proprietary fast charging unit. This modification stems from the introduction of fast charging for the Apple Watch, alongside the Apple Watch 7 in 2021. This novel feature permits devices to charge rapidly from 0 to 80% in approximately 45 minutes. Initially, there was a dearth of the latest fast charging unit, prompting some accessory makers to employ the older, slower version. Apple will now solely focus on producing fast charging units. Original, slower charging units can still be offered by companies until August 31, 2023. Following September 30, 2023, Apple will cease the distribution of the older unit through its MFi program. This change might precipitate price increases for certain current accessories, as the new fast charging unit is purportedly costlier for manufacturers.



◉ Apple has commenced the offering of renewed AirPods 3 headphones for sale, featuring a reduced price of $149. These headphones include a MagSafe charging case, constituting a $30 discount from the regular price of $179.



◉ The forthcoming Apple 9 Watch will bring about subtle changes, primarily manifesting as performance enhancements. Its design and attributes bear a striking resemblance to the Apple 8 Watch. The new S9 chip, potentially based on the A15 Bionic, is expected to augment speed and battery efficiency.


These are not the totality of incidental news, but we present to you the most significant among them. It is not obligatory for the non-specialist to occupy themselves with every minute detail, for there are more vital pursuits in your life. Do not allow devices to engross or divert you from your duties and life itself. Recognize that technology exists to simplify and assist in your life; if it were to confiscate your life and captivate your attention, it would serve no purpose.

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