Apple refused the new name, (X), for the Twitter social media platform for the iOS operating system, which may pose a dilemma for Elon Musk, who is striving to promote the new brand for the platform.
Last Monday, Musk and Twitter's CEO, Linda Yaccarino, announced the abandonment of the familiar bluebird logo that has accompanied the company since its founding in 2006, replacing it with the letter (X), both as a logo and a domain name: x.com, as part of the effort to make Twitter an all-inclusive platform, akin to the Chinese WeChat service.
Earlier this year, Musk changed Twitter's business name to X Corp, or simply (X).
While Musk easily managed to change Twitter's name to (X) in the Google Play store, the App Store's rules stand in the way of that.
This week, both the Google Play store and the App Store pushed out the updated versions of the Twitter application to Android and iOS users, respectively.
The latest version of the app bears the (X) logo, and in some cases, the new name for Twitter, as seen in the Android system.
Data scientist Nick Sharif pointed out in a post on (X)/Twitter that "the situation in the iOS system is different, as Apple does not allow any app to have a name consisting of a single letter."
Another user stated, "Twitter was able to change its application logo for iOS, but not the name, because Apple imposes a minimum of two characters for app names."
Although the app names in the App Store can be up to 30 characters long, they must not be less than two characters, or else Apple will reject the app's name.
It is worth mentioning that the change of Twitter's name to (X) also resulted in Microsoft's Edge web browser displaying security warnings.
Furthermore, content filtering factors in some regions, such as Indonesia, have also begun blocking the x.com website, believing it displays adult content.